Our Story

We have come a long way.

Sinpopo Brand was born in 2013 as a heartfelt tribute to Katong’s rich heritage, inspired by the vibrant Peranakan culture and timeless local recipes of the 1950s. Rooted in the same passion that started Awfully Chocolate in Katong in 1998, we set out to preserve Singapore’s iconic flavours while reimagining them for modern palates.

Revisit Cherished Memories With Sinpopo Brand

Why visit us?

Over the years, we’ve grown from a nostalgic dessert concept into a full-fledged restaurant and café brand, staying true to our mission of honouring tradition. Today, Sinpopo continues to celebrate Singapore’s culinary legacy with handcrafted creations that blend authenticity with innovation.
With the same passion that launched Awfully Chocolate in Katong in 1998, Sinpopo has grown into a full-fledged restaurant and café concept. At Sinpopo Brand Restaurant, we elevate timeless local recipes, keeping their authenticity intact while adding a modern twist. Our newest concept, Sinpopo Coffee, combines our love for local and gourmet flavours by reimagining Singapore’s beloved kuehs. Our kueh assortment pays homage to old-school Singaporean desserts, beautifully elevated without compromising their original flavours. Available at all Sinpopo outlets, these nostalgic treats are a true ode to our heritage.

Our Values

Premium

At Sinpopo, we believe the customer experience is more than just taste—it’s about the complete journey. From thoughtful packaging to carefully designed stores and food presentation, every detail is crafted with care to reflect our commitment to quality.

Artisanal

We honour Singapore’s rich culinary heritage by preserving traditional artisanal baking and cooking techniques. With a dedication to time-honoured methods, we create new and exciting recipes that stay true to authentic local flavours. Each cake and gourmet dish is handmade, ensuring that every bite reflects our love for Singaporean cuisine.

Innovative

Behind every Sinpopo creation is tireless research and development. We continuously evolve, perfecting our recipes to preserve the true essence of Singapore’s iconic flavours while staying ahead of the curve. As champions of local cuisine, we proudly serve as the authority on all things Singaporean.

Exceptional

Sinpopo Brand is a celebration of innovation and excellence. We tell Singapore’s story through our exceptional range of unique dishes, desserts, and beverages—modernising beloved flavours while staying rooted in tradition. We don’t just follow culinary trends; we lead them, redefining Singapore’s food scene with every creation.

Our Target Market

Heritage Enthusiasts

People who value the preservation of Singapore’s rich cultural and culinary history. They seek authentic flavours that remind them of cherished memories, whether from childhood or from beloved local eateries.

Modern Food Explorers

This group is always on the lookout for new and inventive food experiences. They love the fusion of traditional tastes with modern twists, appreciating the creativity that comes from reimagining familiar flavours.

Young Professionals and Families

These individuals appreciate quality, whether it’s in food, presentation, or experience. They seek out premium, handcrafted goods that reflect attention to detail. They also enjoy sharing unique, locally-inspired experiences with family and friends.

Tourists and Expatriates

Eager to experience the true essence of Singapore, this audience looks for authentic local cuisine that’s approachable yet elevated. Sinpopo offers them a taste of Singapore’s heritage in a contemporary and memorable way.

Health-conscious and Quality Seekers

With a growing focus on mindful eating, this group appreciates our commitment to artisanal methods, quality ingredients, and preserving traditional cooking techniques, offering them an experience that’s both indulgent and thoughtful.